“Massively eye-opening ... Everything was completely actionable and the right steps were demystified.”
Dominic Traynor, Startup MBA Alum
Delivered by startup experts
The course is taught by serial entrepreneurs with demonstrated experience and expertise in the relevant start-up area. It's designed to tell you exactly what you need to know to start your business and help you avoid making costly mistakes.
Each intake is restricted to 25 or fewer students. You will have the chance to work closely with a group of like-minded people. There will be homework, joint working sessions, and lots of recommended resources to support you after the course.
About the teacher
Lead instructor Rob Fitzpatrick is a tech entrepreneur, author, and partner at FounderCentric, where he helps European accelerators and universities design and deliver better startup education programs. He has successfully bankrupted 3 companies, is a YCombinator alum, and has built products used globally by brands like MTV & Sony. He has raised funding in the US & UK and recently crowd-funded a card game. He writes about early stage strategy at The Startup Toolkit and is the author of The Mom Test book about the practicalities of customer development and sales.
“I loved the content and the energy with which it was delivered. The course was hugely productive, inspiring, and incredibly enjoyable.”
Symon Vegro, Startup MBA Alum
“The course completely changed my mindset about where to start and what's possible. It also broke down a lot of myths and misconceptions. I recommend to anyone interested in changing careers!”
Michael Lally, Startup MBA Alum
Startup MBA covers
Understand how to generate viable business ideas. Know how to de-risk your ideas before committing.
Finance & Funding
Understand your start-up’s different financing options. Know the basics of pitching for investment.
Strategy & Metrics
Know how to develop a viable business strategy. Understand how metrics influence your strategic direction.
Targeting & Marketing
Understand how to pick customers, and spread the word. Know how marketing isn’t just advertising - it’s your entire product.
Understand the art and science of sales. Know how to manage your client base & deliver great customer service.
Business Model Design
Throw away your business plan and use this more flexible 1-page format instead to identify risks and design a better business.
You Will Understand
How startups grow quickly
When failure is okay
What's most actionable
The important aspects of your business model
What tools and platforms are useful to save time and create options
What really matters and what doesn't
You Will Know How To
Think your way through permutations
Have objective customer conversations
Spot your biggest hurdles in advance
Avoid unknown unknowns
Choose a starting point
“Two days after finishing I’ve already started acting on my plans.”
Kirstine Belt, Startup MBA Alum
This course is intense and practical. It's the same material we teach to funded companies at startup accelerators. There's no fluff; just solid tools and approaches to get a new businesses up and running.
Introductions & hellos
Types of startup ideas
Tech businesses vs. real-world businesses
Starting a business that makes you happy
Overview of the startup landscape and entrepreneurial career path
Generating stronger startup ideas
Business model design
Product strategy, MVPs, iteration speed and reducing risk
Customer Development & early stage sales
Growth, traffic, inbound marketing and traction verticals
Funding, valuations, equity and the legals that matter
Using an advisory board
Hiring & working with a tech team
Finding your first customer
“I loved this class, period. It was well worth the money spent for the education & confidence.”
Shawn O’Rourke, Startup MBA Alum
“The startup MBA took away the fear of quitting my job and of starting up. The best things were to get to know and socialise with like-minded people, to find out (first-hand) that there is a supportive start-up community out there, and to be given a great toolkit to apply immediately and with confidence.”
Vivian, Startup MBA Alum
“A brilliant course- very thought provoking and interesting. I came away with so much more knowledge and understanding of start ups- I highly recommend it!”
Emily Bruce-Watt, Startup MBA Alum
“The startup MBA was a fantastic opportunity to be around inspiring, like-minded people. Rob's tutoring really made sense of the process of starting a business and inspired the reality that it really is do-able!”
Dave, Startup MBA Alum
“I’m still in touch with a lot of my fellow course mates and am often tapping them up for advice and a sounding board for ideas.”
Timothy Jewitt, Startup MBA Alum